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Sales & Marketing Executive

Spintex Road, Accra, Ghana

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Job Summary

The Sales/Marketing Executive will play a key role in generating sales leads, executing marketing strategies, and directly contributing to the company’s growth. This individual will work closely with the Sales & Marketing Manager and the rest of the team to identify new market opportunities, promote the company’s products and services, and close sales. The Sales/Marketing Executive will support both inbound and outbound sales efforts and actively engage with customers to drive revenue.

 

Department: Sales & Marketing

Reports To: Sales & Marketing Manager

Work Type: Full-time

Work Location: Spintex Road, Accra

Work Schedule: Monday to Friday, 9:00 AM – 4:00 PM 

Application Deadline: Friday, 9th May 2025 

Key Responsibilities

Sales Lead Generation & Client Acquisition:

  • Proactively identify and target new leads, both through cold outreach and by responding to inbound inquiries.
  • Conduct research to identify new business opportunities within specific industries (e.g., schools, pharmacies, restaurants, retail, etc.).
  • Build and maintain relationships with potential clients, offering solutions that align with their needs.
  • Qualify leads and schedule meetings for the Sales & Marketing Manager or CEO when necessary.

Marketing Campaign Support:

  • Assist in the execution of marketing campaigns across various channels, such as digital platforms, print, and email marketing.
  • Work with the Digital Marketing Officer to optimize website content and improve search engine visibility (SEO).
  • Support social media efforts by creating posts, managing online ads, and engaging with the audience on platforms like Facebook, Instagram, and LinkedIn.
  • Collaborate with the Digital Designer to create promotional materials such as brochures, flyers, and digital banners.

Sales Presentations & Proposals:

  • Prepare sales presentations, proposals, and contracts for prospective clients.
  • Attend client meetings, provide demonstrations, and present company solutions effectively.
  • Assist in closing deals by following up on leads, overcoming objections, and negotiating terms.

Client Relationship Management:

  • Maintain ongoing communication with existing clients, ensuring their satisfaction and offering additional services as needed.
  • Collaborate with the Customer Experience department to ensure that clients’ needs are met throughout the project lifecycle.

Reporting & Performance Tracking:

  • Report regularly on sales activities, lead generation efforts, and the status of potential deals.
  • Track KPIs such as sales targets, lead conversion rates, and customer feedback to improve overall performance.
  • Provide insights into customer needs and preferences to help shape future sales and marketing strategies.

 

Qualifications & Experience

  • Bachelor’s Degree in Marketing, Business Administration, or a related field.
  • 1-3 years of experience in sales, marketing, or business development, preferably in the IT or software solutions industry.
  • Experience with CRM systems (preferably Odoo) and basic digital marketing tools.
  • Strong understanding of sales processes, from lead generation to closing deals.

Required Skills

    • Excellent communication, negotiation, and interpersonal skills
    • Ability to work independently and as part of a team
    • Strong organizational and time management skills
    • Basic knowledge of digital marketing, including social media platforms and SEO
    • Self-motivated, goal-oriented, and proactive in achieving sales targets

Key Performance Indicators (KPIs)

  1. Sales leads generated and qualified
  2. Conversion rate from leads to customers
  3. Revenue generated and sales targets achieved
  4. Social media engagement metrics (e.g., likes, shares, comments, click-through rates)
  5. Customer satisfaction and feedback on service delivery
  6. Follow-up and closure rates on pending proposals

Apply Now!